Segementation Identification

Psychographic segmentation divides the food commercialise into groups based on well-disposed class, aliveness-style and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases egress reflect that persons characteristics and patterns of living. The following argon examples of psychographic factors utilize in market segmentation: 1. genial class : Is the single most utilise variable for research purposes, and divides the population into groups based on the assembly line of the Chief Income Earner (CIE), as such it can be seen as a socio-economic scale. In the UK, The National Readership Survey, provides the following standardised groupings. The socio-economic scale| 2.

| | favorable grade| | | Description of occupation| | | Example| | | | | A| | | naughty autobusial, administrative or professional| | | Company director| | | | | B| | | intermediate handlerial, administrative or professional| | | Middle manager| | | | | C1| | | supervisory, clerical, junior administrative or professional| | | Bank crap clerk| | | | | C2| | | skilled manual of arms workers| | | Plumber| | | | | D| | | semi- and unskilled manual workers| | | Labourer| | | | | E| | | state pensi mavinrs with no other income, widows, routine and lowest grade earners| | | Unemployed| | | | 3.      find over to view more detailed breakdown of Social mug Scale 4. Lifestyle : Involves classifying passel according to their values, beliefs, opinions, and interests. There is no one standardised modus vivendi seg mentation model, instead market research fir! ms, and announce agencies are constantly devising new categories, which will opera hat abet target possible consumers of their clients products. One example of a life style classification model, is that developed by the advertize agency, green & Rubican, called Cross Cultural Consumer...If you want to get a full essay, order it on our website: OrderEssay.net

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