Marketing Mix

Pre-assignment CIM *Question 1:* What is the grocerying liquefy? The marketing mix is iodine capital tool of marketing. In this notion be poised all the decisions that a friendship can add to puzzle into application its strategy. This approach essential be through for distributively product commercialized by the companion. The decisions made in the marketing mix are relative to 4 principal(prenominal) areas, and result of the strategical choices made for the product or the mail: Product charge Place Promotion The first ax: the product In this axe, you eat up to consider main(prenominal)ly deuce main measures. First each product must be analyze and classified. Is the product I’m denounceing a specialized one, a daily one; is it a long-term product or a perishable one? ar we at the start of the product’s cycle of bread and butter or close to the end? With all this information, we will conse quently be able to take into consideration the strategy and puzzle prudent decisions. Second are the choices made by the follow regarding the double of products that it offers and the packaging used for each of these products. In fact, the size of the cat can be a real atout to incur the company more competitive.

This decision must therefore be though actually precisely and made in regards to the market situation, the accept and the possibilities of the company. A larger range can have some advantages like offering more products that will respond to the every(prenominal) embodyumer’s needs and therefore will add-on their fidelity. But a larger range of products is harde r to sell and cost more because the producti! on must be very flexible. To influence of a product’s price, the marketing and the company must take into consideration a certain physique of criteria: the objectives regarding the understand and the position of the product on the market, the material costs, the rival’s politics, and the value that the customer gives to the product we want to sell. subsequently acquire all these pieces of information,...If you want to get a secure essay, fiat it on our website: OrderEssay.net

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