Hummer Marketing Planning

Marketing Plan for Hummer Division of General Motors familiarity Jie Yan giayan200@yahoo.com 212-755-6113 Prof. Vacarro BU3800 table of Content I.Introduction-----------------------------------------------------3 II.Key Issues--------------------------------------------------------6 III.Alternative Solutions-------------------------------------------6 IV.Key Recommendation----------------------------------------15 V.Bibliography----------------------------------------------------17 I. INTRODUCTION The Industry The SUV is one of the some habitual vehicles ever. It has plow a common figure on the Statess avenues, from downtown Manhattan to the winding highway. Currently, there are soundly over 20 million SUVs on the avenues of the States. adept what is most worrisome is that SUV ownership is growing remarkably mobile and shows few signs of subsiding, excluding the recent rise in fuel prices and the downswing of the United States economy. More than 50% of the SUVs currently on the road are under 5 years old. Furthermore, 75% of the SUVs with the fortuity fuel-efficiency, the large respectable-size models, have been purchased within the last 5 years.

As these vehicles age, they provide be put on the utilise car mart by the, generally, middle-class and affluent SUV owners, spell the original wealthier owners upgrade to the newest, full-size SUV models. Thus, used SUVs leave behind deform more affordable to a broader range of the the Statesn foodstuff and, along with the purchases of new SUVs, the number of SUVs on the road laxative high levels of carbon dioxide and guzzling l arge amounts of gas will increase. Detro! it SUV makers advertise with absurd slogans such as Keep America rolling. Further, only for its line of SUVs, GM announced a governmental platform to spur SUV sales: Zero, Zero, Zero, no-interest financing on their 13 SUVs for up to 60 months. The environmental dangers of SUVs must always be viewed in the context of auto...If you want to get a full essay, request it on our website: OrderEssay.net

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