Business Internet Model Proposal for Coffee Company

PROPOSAL FOR CAFFEBENE presentation Contents active association pop the question Plan of Action Bene?ts Budget Schedule Our team interlock Business homunculus Team 5 SUNGKYUNKWAN UNIVERSITY About Company Caffebene In 2008 Cafe Benes CEO Kim Seon Kwon, opened its ?rst coffee stigmatize with visions of introducing the European coffee culture to Korean citizens. Caffe Bene has a peculiar atmosphere for individuals, providing a setting where people can glide by time working, studying, or just chit chatting. Its vision has non been precisely providing gourmet coffee. Rather, it wanted to become ?the place? for its consumers with its change intimate interiors and their friendly employees. Caffe bene has implemented innovative ideas for the menu and gain veritable Caffe Bene to make it distinct and different. The CEO of Caffe Bene is not wholly managing this whizz company, but also managing other dining businesses as well. T he owner wisely drew several international contracts to volunteer Caffe Bene products to places equal hospitals, and schools, in order to increase revenue. Caffe Bene has adopted a world(prenominal) strategy where it offers standardized products, while strategic and direct decisions atomic number 18 near(prenominal)ly made at the mother company. Internet Business baby-sit Team 5 SUNGKYUNKWAN UNIVERSITY About Company SWOT epitome Strengths substantiating brand image Well localized menus Employee-based corporate culture Weaknesses Insuf?cient forwarding No difference from other companies Inef?cient operation of stores Opportunities Potential offshoot of the market Rapid growth of IT exertion Can be the ?rst-mover of IT-based service in coffee perseverance Threats Establishment of new brands of existing giant multinationals The rapid refinement of small coffee shops with funky priced drinks Internet Business Model Team 5 SUNGKYUNK WAN UNIVERSITY About Company The Number! of Stores Caffebene had the most number of stores which are 660 in 2011. Starbucks had 360...If you want to get a full essay, order it on our website: OrderEssay.net

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